Believe the Hype: Magnum New York

Last summer, Magnum Ice Cream had their pop-up store in Soho where you could customize your own ice cream bar. Unfortunately, I didn’t make it and they close for the season.

Fast forward to spring of 2017- Magnum opened their pop-up this time in the Gansevoort area. The videos started circulating, so of course I had Sarah and Mimi meet me there to see what all the hype was about.

They have a variety of toppings to choose from: hazelnut crouquant, sliced almonds, goji berries, yogurt dots, chocolate covered sunflower seeds, edible rose petals, and dark chocolate-covered chia seeds to name a few. Unfortunately, you can only choose 3 for your customized bar. Then you pick an ice cream flavor- vanilla bean or chocolate- followed by the white, milk, or dark chocolate dip. Watching the process is so much fun. They throw your selected toppings into a drink shaker for a little bartender-esque action, dip the ice cream in the pool of chocolatey goodness, pour the toppings on the gooey chocolate-covered ice cream bar, then drizzle some more chocolate with a corresponding chocolate monogram disc.

img_5371-1I had a vanilla ice cream bar dipped in milk chocolate, topped with amaretti cookie crumbs, dried raspberries, and shredded coconut with milk chocolate drizzle. She was gorgeous!

Mimi had a vanilla ice cream bar dipped in white chocolate, topped with mini mint-chocolate chips, yogurt dots, and white chocolate pearls with milk chocolate drizzle. She was also very pretty!

Sarah had nothing, because Sarah is allergic to nuts. They usually have a packaged-away-from-nuts batch of ice cream bars sent from the factory, but we went on one the hottest days so it somehow melted while en route to the store.

So—believe the hype or not to believe the hype?

You better believe it! My combo was amazing, but I’d love to try those edible rose petals. I’ll be returning quite a few times this summer! ​


Magnum New York
875 Washington St
New York, NY

 

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